Study Fashion Marketing

Studying fashion marketing, you’ll gain a deep understanding of the aesthetics of design and style in fashion products, as well as customer behaviour and the role of consumerism in the fashion life cycle. But you’ll also put this into context by studying design, style and taste from an historical and technological perspective, so you can work confidently with trend information to develop and promote new colour and style trends and concepts.

What do I study?

A fashion marketing course normally could include basic designing, devising a new brand strategy for a fashion label, fashion trend forecasting or developing ideas for promoting new fashion products. Please click the link below to see more details:

The first year will give you grounding in the fundamentals of fashion business practice. You’ll be introduced to fashion industry markets, marketing, research skills, and learn about key aspects of consumer behaviour. There’s practical Fashion Styling and Digital Practice module gives you a chance to develop your creative skills.

In the second year you’ll study product management – buying and merchandising, including, sales planning, range planning and in-store product merchandising; Retail Futures – looking at the global retail environment and exploring the changes, challenges and disruptors that are affecting it; Creative Strategy and Trend Forecasting.

In the third year, you will develop a detailed understanding of digital marketing and digital commerce. You will also complete a significant piece of work in the form of a final major project developing a new brand or business idea based on the identification of key customer groups and drivers or analyse brands that are underperforming and suggested ways to reinvigorate them.

Popular choices

University of Southampton (UK) BA (Hons) Fashion Marketing with Management
University of Leeds (UK) BA (Hons) Fashion Marketing
University of Westminster (UK) BA (Hons) Fashion Marketing and Promotion
University of Southampton (UK) MA Fashion Marketing and Branding
Falmouth University (UK) BA (Hons) Fashion Marketing
RMIT University (Australia) Bachelor of Fashion / Master of Fashion

There are many more UK & Australian universities offering Fashion Marketing course. Please use the form below to contact us.

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